Answer :
Final answer:
Clara is using the observation method of research.
The answer is option 4
Explanation:
This technique is commonly used by market researchers to understand consumer behavior. This method involves studying and recording behaviors in a naturalistic setting, in this case, a grocery store. This method is often used by market researchers like Clara who focus on understanding consumer behavior.
They keep an eye on shoppers to discover tendencies or patterns, such as what sections of the store they visit first or which products they engage with more frequently. No direct questions are posed to the subjects being observed, making the observation method different from a survey, experiment, or case study.
The answer is option 4
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Final answer:
Clara is using the observation research method, recording the shoppers' movement through the grocery store to analyze consumer behavior.
Explanation:
Clara is using the observation method of research. This technique requires the researcher to observe and record behavior patterns without interfering with the subjects being studied. In this case, Clara is observing the shoppers' movement through the grocery store, which gives her a natural, real-life snapshot of consumer behavior.
She records this data in order to analyze it later, to draw conclusions and make informed decisions about consumer trends, shopping habits, and store layout efficacy. This method can provide unique insights that might not be evident in more controlled, less natural research settings, such as surveys or experiments.
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